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Joe Pulizzi: “Content marketing is not a campaign. This is a promise to our...
The Marketeer recently caught up with Joe Pulizzi, “the godfather of content marketing” and one of our 50 Marketers to Watch in 2012, during the Online Marketing Summit 2012, where the founder of the...
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Lauren Goldstein: “Content marketing is the lifeblood and the currency of any...
As the vice president of strategic planning for the esteemed marketing agency Babcock & Jenkins, Lauren Goldstein brings big-picture oversight to the agency’s content marketing projects. She also...
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Scott Vaughan, CMO of UBM TechWeb: “We believe marketing is the next big...
Scott Vaughan’s professional positions have volleyed between publisher and publishing marketer for nearly two decades. Currently chief marketing officer for UBM TechWeb, his time as a publisher makes...
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Joe Chernov on Generating Demand With Content Marketing (and More) VIDEO
Those in the trenches of content marketing know the name Joe Chernov. The vice president of content marketing for Eloqua—a prominent marketing automation software company—is arguably one of the most...
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Managing Editor Matthew Royse on Forsythe Technology’s Award-Winning Content...
Forsythe Technology is hardly a newcomer to content marketing. The IT infrastructure integrator has been publishing Focus magazine for more than five years. More recently, the editorial staff launched...
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What We Learned at the 2012 Online Marketing Summit
The Marketeer/Kapost team is attending a number of conferences in 2012, and the Online Marketing Summit was a great place to learn more about our profession from some of today’s most influential...
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Monetate’s Rob Yoegel on Thinking Beyond a Traditional Publisher (VIDEO)
“Think like a publisher.” It’s a common directive for brands as they begin to practice content marketing. Publishing veteran turned content marketing director Rob Yoegel, of Monetate, thinks...
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Served Fresh Media’s Charlie Oliver on Discovering Stories for Event-Based...
Charlie Oliver believes narrative is imperative to content marketing. And as Served Fresh Media‘s director of social media, she isn’t satisfied until she finds “the story.” Served Fresh provides...
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The Making of the Kapost Content Marketing Machine [Screencast]
The Content Marketing Machine made its debut in May on SEO Moz’s The Daily SEO Blog. The feedback was overwhelming. People definitely dig the machine, an infographic from Kapost (which powers The...
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Voices From Content Marketing World 2012
On Tuesday, the Kapost team packed up for Columbus, Ohio, to set up shop at one of our favorite conferences of the year, Content Marketing Institute’s Content Marketing World (#cmworld). The gathering...
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